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GZTOY18_KV
8 – 10 April 2019 Guangzhou, China More information

Toy Talks

Industry experts speak on the future trends and share strategies in strengthening growth in the China market.

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Speakers & topics (2018)

Toy Talks Synopsis

toytalks

The world is rapidly changing and the business of play is as well. In order to learn more about what is happening now and will happen in the near future we have asked toy industry experts to speak about their views on China and the world of play as it is and will be.

Toy Talk - Experts Speak on the Present and Future of Toys and Play

Date 9 April 2018 (Monday)
Time 2pm-6pm (registration start at 1:30pm)
Venue Level 1.5 Conference room, Poly World Trade Center Expo
Language Mainly English, Simultaneous translation between English & Mandarin Chinese will be provided during the conference
Admission Free-of-charge to the trade fair buyers. Limited seat, first come first serve.

Register

Register and seat your seat by fill in few information and your barcode no. to reserve a seat in the Toy Talks!
Remember to register for the fair badge first so that you can access the fair ground and the forum venue.

> Register now!

Programme

Time Programme
1:30 – 2:00pm Registration open
Opening Session
2:00 – 2:10pm Welcome Remarks
Individual Presentation (Session I)
2:15 – 2:30pm The Future of China and Toys
China is going to be a major player in toy and movie consumption. What will this mean for the rest of the world? Richard Gottlieb, a toy industry futurist, will give his predictions and advice.
Richard Gottlieb,  Co-Founder of Global Toy Experts
2:30 – 2:55pm The future of toys and e-commerce in China
China is the largest toy e-commerce market in the world. What are the reasons and what does it mean? What is the future of toys and e-commerce in China?
Crystal Zhong, Executive Director of Kidsland
2:55 – 3:20pm Designing Toys and Packaging when East Meets West
China is set to replace the United States in 2022 as the largest consumer market for toys in the world. This new paradigm will challenge product and packaging developers to create products that appeal to children in the east and the west.
Gary Man, Director & Chief Designer of Bumblebee Studio
3:20 – 3:45pm Building a Toy Brand in the Domestic Chinese Market
China is predicted to be the number 1 consumer market for toys by the year 2022. 2022 is not very far away and smart toy companies like King Bee Toys are making sure that they are part of that future.  The presentation will focus on King Bee’s experience and best practices in doing business in China.
Kirsten Ytterbo, Senior Vice President of King Bee Toys
3:45 – 4:00pm Coffee Break
Individual Presentation (Session II)
4:00 – 4:25pm Know to Grow:  How Understanding Kids and Cultures Creates A Foundation for Growth
She will share her experience on how researching and understanding kids & families supports innovation, underpins global expansion and helps avoid costly misunderstandings.  She will discuss approaches to understanding families and cultures, give examples of cultural differences and explain why consumer insight can make a difference.
Laura Post, Former Vice President of Global Insights, Lego Group
4:25 – 4:50pm How Character Licensing Can Keep Breaking Records in the Global Toy Industry
Whether it is movies, television or Youtube, licensing characters and brands is getting more competitive. Matt Hudak’s talk will focus on the increasing competition between intellectual property/brands, the growing influence of adults in the space, and local brands of interest.
Matt Hudak, Toy & Game Analyst of Euromonitor International
4:50 – 5:15pm Growing Up Tech: 5 Trends Affecting the Global Toy Market
Technology is becoming an ever more important part of play. Robin Raskin will look at how AI, AR and VR, Internet of Things, Voice Enabled Toys, and Robotics/Coding are being used to create a new generation of toys.  The presentation with have demos of the products.
Robin Raskin, Founder of "Living in Digital Times"
5:15 – 5:50pm Panel Discussion
5:50 – 6:00pm Q & A Session
End of Programme

Information updated as of 6 Mar 2018
* The above programme is subject to change without prior notice.

Speaker

Richard Gottlieb

Mr Richard Gottlieb

CEO of Global Toy Experts

Speaker' bio and company introduction

 

Topic: The Future of China and Toys

China is going to be a major player in toy and movie consumption. What will this mean for the rest of the world? Richard Gottlieb, a toy industry futurist, will give his predictions and advice.

Crystal Zhong

Ms Crystal Zhong

General Manager of Kidsland

Speaker' bio and company introduction

 

Topic: The future of toys and e-commerce in China

China is the largest toy e-commerce market in the world. What are the reasons and what does it mean? What is the future of toys and e-commerce in China?

Gary Man

Mr Gary Man

Director & Chief Designer of Bumblebee Studio

Speaker' bio and company introduction

 

Topic: Designing Toys and Packaging when East Meets West

China is set to replace the United States in 2022 as the largest consumer market for toys in the world. This new paradigm will challenge product and packaging developers to create products that appeal to children in the east and the west.

Kirsten Ytterbo

Ms Kirsten Ytterbo

Senior Vice President of King Bee Toys

Speaker' bio and company introduction

 

Topic: Building a Toy Brand in the Domestic Chinese Market

China is predicted to be the number 1 consumer market for toys by the year 2022. 2022 is not very far away and smart toy companies like King Bee Toys are making sure that they are part of that future.  The presentation will focus on King Bee’s experience and best practices in doing business in China.

Laura Post

Ms Laura Post

Former Vice President of Global Insights, Lego Group

Speaker' bio and company introduction

 

Topic: Know to Grow – How Understanding Kids and Cultures Creates A Foundation for Growth

She will share her experience on how researching and understanding kids & families supports innovation, underpins global expansion and helps avoid costly misunderstandings.  She will discuss approaches to understanding families and cultures, give examples of cultural differences and explain why consumer insight can make a difference.

Matthew Hudak

Mr Matthew Hudak

Senior Analyst – Toys & Games of Euromonitor International

Speaker' bio and company introduction

 

Topic: How Character Licensing Can Keep Breaking Records in the Global Toy Industry

Whether it is movies, television or Youtube, licensing characters and brands is getting more competitive. Matt Hudak’s talk will focus on the increasing competition between intellectual property/brands, the growing influence of adults in the space, and local brands of interest.

Robin Raskin

Ms Robin Raskin

Founder of "Living in Digital Times"

Speaker' bio and company introduction

 

Topic: Growing Up Tech – 5 Trends Affecting the Global Toy Market

Technology is becoming an ever more important part of play. Robin Raskin will look at how AI, AR and VR, Internet of Things, Voice Enabled Toys, and Robotics/Coding are being used to create a new generation of toys.  The presentation with have demos of the products.